Private advisory

Books

The Then What? series. By Julian von Loesch.

Charcoal hardcover design for Then What? by Julian von Loesch

Book One

Then What?

What are you asking the next achievement to settle? Through fictional cases and the author’s own reflections, Then What? follows ambition beyond the moment of success—into the choices, pleasures and costs that remain.

Read a teaser — Book One

Adrian · A glimpse of a fictional story

Adrian had given the archive a permanent home. At the opening, people thanked him for what it would make possible.

His daughter wasn’t there. She had told him she couldn’t come. He had said that was fine.

At home, he sent her a photograph.

“It would have meant a lot to have you there.”

Her answer came the next morning: “I know. I told you I couldn’t.”

Hardcover book · US $1,000

Request an availability notice

Charcoal hardcover design for Whose Choice? by Julian von Loesch, in the Then What? series

Book Two

Whose Choice?

Other people can make an ambition possible—and change what it becomes. Five fictional stories follow accomplished people beginning again, with friends, collaborators, advisers and capable AI. What does their help make possible? What remains yours to decide?

Read a teaser — Book Two

Leila · A glimpse of a fictional story

Leila’s new institute was ready. The machines were installed. The transport was booked. Her opening speech described a larger possibility.

Then there was Mina’s letter.

Mina wasn’t asking her to cancel the opening. She was asking her not to say that everybody was coming with them.

Hardcover book · US $1,000

Request an availability notice

Email us to be notified when copies are available. Your request is for a book availability notice, not a subscription.